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TOP 7 Online Marketing & Content Tips

Simple (but important) things to remember about Online Marketing & Content Creation


Online marketing can feel like such a difficult and daunting task. 

First, there is what you need to do. Second, when you need to do. Third, how you need to do. If you get any of these three components wrong, it feels like everything that you’re trying to do won’t work. 

There’s nothing quite as frustrating as that. 

It doesn’t matter how many times you study what you need to do, it frequently feels like it’s out of your hands. Plus with all the content that there is out there, it’s so easy to get overwhelmed. 

Don’t worry, though. There are ways to get around this anxiety while still getting awesome results! 

Okay, start by taking a deep breath. This is another thing that you need to learn, but once you put it into practice, online marketing is going to become way easier for you.

Are you ready? Let’s go.

1. It’s Important To Be Yourself

What? Yes, I know it’s the same advice your mom gave you in middle school when you asked her how you were supposed to make more friends, but that’s because it works.

People can spot inauthentic content from a mile away. If you put yourself into the brand, people will be able to connect. There’s something about you that makes you special–tap into that! People love being able to make a connection with someone and when you write an article, they’ll look for something that they can relate to.

Give yourself permission to be authentic and online marketing will get way easier for you.

2. Remember to Leave Something to The Imagination

I’ve followed this small, artisanal business on Facebook since they got started a couple of months ago. For the first few days, they had some of their products up with prices. They were getting some clicks, but no one was asking them questions and no one was buying their products.

In their last Facebook sponsored posts, the business has opted to leave prices out of the description, which has skyrocketed their engagement. There are several people asking how much everything costs in just one picture of their products.

This is a genius online marketing technique for one simple reason: the business left each potential buyer wanting more.

3. You Can Always Start a Conversation

One of the advantages of social media is that you can really talk to any potential customers. You know what people have a lot of feelings on?

Mostly, well, everything.

If you want to start a conversation about something in a way that creates engagement, then push a hot button, one with no real answer. For instance, if you’re working on marketing a pizza restaurant, ask your customers if they like pineapple on their pizza.

Some will say they love it, some will say they hate it. The point is, your audience will be engaged and you’ll be able to see who is objectively wrong. (The people who don’t like pineapple on their pizza, clearly.) 

4. Keep It Simple

This one speaks for itself… as it should.

Look, no one has time for complicated articles. No one has time to scroll past fifty different slides in a slideshow, each one separated by a totally brief and relevant five second ad.

No one at all has time to google what a term means in your online marketing article, so if it sounds too complicated, if it looks too complicated, or even if it just… feels too complicated? You’re probably better off scrapping it.

It’s okay if you’re an expert and you’re there specifically to explain a concept, but no one signed up to read your thesis. As a bonus, you won’t be accidentally talking down to anyone, which can turn people off your content. 

 5. Keep Your Devices In Mind

You know what I really hate? Pop-up ads. I hate them so much that when a website does them, I’ll make sure to never come back. You know what I hate even more than that? When there’s a pop-up on a website in my phone and I can’t. Freaking. Close. It.  

I remain furious at the sites that did this and will try to find alternative resources for anything that I might need. 

As times change, people have started to use their mobile phones more and more, swapping their at home laptops for tablets and oversized phones. 

Don’t lose them. Make room for them instead. 

(Also, mobile users tend to convert more, so you really, really want them on your side.)

6. Your Keywords Aren’t for Cramming

If you got into SEO or Online Marketing a few years ago, you’ll know that things have changed. Keywords used to be extremely important for your google results, which was extremely important in general for everything else.

Don’t get me wrong, keywords are still pivotal for people trying to find information related to your product or service, but people know about this now.

If you use a keyword too many times, you’ll undermine your credibility and search engines may actually penalize you for it.

I know–yikes!

7. You Should Embrace Change

With the way that technology is evolving–and by that, I mean crazy fast–the way that consumers are seeing media and advertisement is completely changing. For instance, in the next few years, we can expect a huge uptick in VR devices.

You don’t have to change anything now.

The important thing is that you keep an open mind.

Change happens and you can’t stop it, but as long as you remember that change is okay and that it’s something you need to embrace, you’ll always be at the forefront of online marketing.

Change is good. Just roll with it.

If you keep these seven things in mind, your life will be so much easier.  As long as you can anchor your online marketing in these things, it doesn’t matter how much the medium changes or how much you need to learn.

Remember, people just want to connect with who you are. You want to make sure to keep things simple, roll with the punches and be true to yourself. That’s what’s going to make people return to your site or convert into sales, ultimately.

And before I forget, have fun.

Okay, so now you go all the basics. But where do you go from here?

If you want to learn more (and you should!) and keep up to date with the latest online marketing trends, download your free copy of The Biggest Marketing Trends in 2017—and in 2018, too!


Eduardo Alarcon